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| Author: |
John Higdon |
| Subject: |
Re: PPMs - will they include non-comms?? |
| Body: |
In article <g96ppg$j4v$1@registered.motzarella.org>,
Al Kossow <aek@spies.com> wrote:
> This assumes survey information will effect programming or revenue
> generation.
> If a station has a policy of not killing shows based on ratings, and is
> funded
> by listener donations, which provide direct demographic feedback, an
> expensive
> subscription ratings service is of little use. KFJC knows who is willing to
> pay
> for programming, and has enough money to continue operating, we just don't
> know
> the total number of listeners.
Thank you for illustrating my point. There are *many* ways a station can
make use of the data provided by the survey. It bothers me when people
insist upon operating in the dark when operating in the presence of
useful information comes at virtually no cost. Also, as David Eduardo
pointed out, it is globally useful to know radio's total audience,
something that can't be precisely determined if some of those in the
survey universe choose to be invisible.
> I personally wouldn't want to have a show at KKUP if they started axing shows
> based on Arbitron numbers, or started to have my program filled with
> demographic
> targeted underwriting based on this information.
Fortunately for KKUP, there are plenty of programmers who do not insist
upon putting their heads in the sand, and are willing to do their craft
in the light of day.
--
John Higdon
+1 408 ANdrews 6-4400
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| Topic: |
PPMs - will they include non-comms?? |
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| Message: |
Author |
Date |
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*Message 1* |
John Higdon |
Thu, 28 Aug 2008, 1:29 pm |
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